EÉRA presents the exclusive capsule collection at Dar Tantora The House Hotel in AlUla.

This marks EÉRA’s debut partnership in Saudi Arabia and its first capsule collection in the Middle East.

EÉRA is renowned for its bold contemporary aesthetic, rooted in traditional Italian craftsmanship.

Inspired by utilitarian snap hooks discovered in Tokyo, their pieces merge functionality with high design, creating modern heirlooms that embody strength, individuality and timeless style.

For this collection, their iconic jewellery designs have been reimagined in warm desert hues and sandy tones, inspired by AlUla’s dramatic landscapes. Displayed exclusively at Dar Tantora The House Hotel, where modern design and heritage meet.

Guests can explore the pieces in-room and purchase directly via a QR code linked to EÉRA’s website, blending digital convenience with cultural discovery.

As a property that celebrates Saudi heritage while welcoming international perspectives, Dar Tantora The House Hotel provides the perfect setting for EÉRA’s first Middle East showcase. The project also reinforces AlUla’s position as a destination where art, craftmanship and heritage come together, helping to preserve and showcase the region’s cultural legacy while fostering creative exchange.

EÉRA Co-founder, Chiara Capitani said: “Our first stay in AlUla felt like stepping into the world we envisioned for this collection.”

“The timeless beauty of Dar Tantora The House Hotel, its natural palette and sense of heritage, perfectly echo EÉRA’s values: bold design rooted in enduring craftsmanship,” added Romy Blanga, Co-founder of EÉRA.

Explore and Shop the Collection